Dani Dyer in The Signature Burgundy Suit

Dani Dyer in The Signature Burgundy Suit at The BAFTA nominees brunch hosted by Apple TV & The BAFTA nominees party hosted by Sky TV.

There are moments in building a brand that stop you in your tracks. This was one of them.

Dani Dyer, one of the most naturally stylish women in the UK right now,  wore our Signature Burgundy Suit not once, but twice during BAFTA week. First at the Apple TV nominees brunch, then at the Sky TV nominees party. Two events, one suit.

When we created The Signature Burgundy Suit, we had a woman in mind. Someone who moves effortlessly between worlds, who doesn’t dress for an occasion so much as she dresses for herself. Dani has always been that woman for us. Seeing her actually wear it felt surreal in the best possible way.

The deep burgundy, the sharp tailoring, the way it holds its shape without trying too hard, on Dani, it was everything we hoped it could be.  This is what WHERK is for. Not just the office. Not just one version of your life. For the moments that actually matter.